Focus on your customers’ needs and problems.
Today there is an abundance of information available on the internet. You need to now be, not just pushing a product, but focusing on what your customers’ don’t know. Because you don’t know what you don’t know.
Focus on your customers’ problems and needs. Your products or services and how they should fulfill those needs or solve those problems. If your products or services don’t, how could they be improved so that they do? Or, thinking about it another way, what type of customer could benefit from your products or services?
If you are listening to this audio and aren’t too sure how to do this then we need to go to the drawing board and work out how can you reposition what you sell.
For example, if you are an internal flooring company you may be buying from the same manufacturers and there might be 100 other internal flooring companies that are local to you selling the exactly same product – how can you compete?
You may have large amounts of industry knowledge or other information. Make people aware of the key items that they need to be doing with that product. What is the downside? Why are they looking at that particular product?
Ask them engaging questions about why that product and not this product? Or what situation are they looking for? If you can start to understand your customer and look at your product and how it stands out in this crowded market. Then you start putting this onto social media, communications emails, letters nad invoice. All of this is marketing and communication and be used in your business – starting today.
If you can start to understand your customer and look at your product and how it stands out in this crowded market, then you start putting this onto social media, communications, emails, letters and invoices. All of this is marketing and communication and can be used in your business – starting today.